An original character-based product developed from creative concept through to a workable product and brand system with both online and offline distribution logic.
Aliendl began as an original IP concept and evolved into a structured plush toy product line with its own brand identity and distribution approach. The project required aligning creative direction, product manufacturing, and commercial execution into a system that worked across both digital and physical channels.
IP concept development, product design coordination, manufacturer sourcing, brand system setup, and online-to-offline channel planning.
Turning a creative character concept into a commercially viable product while managing quality, branding consistency, and distribution readiness simultaneously.
We structured the project in phases — first stabilising the product design and sourcing, then building the brand layer, and finally planning the channel strategy to ensure each stage could support the next.
Manufacturer coordination, sample iteration, packaging design guidance, brand asset preparation, and channel launch support.
A fully developed IP product ready for distribution, with consistent brand identity, product quality, and a clear channel strategy for ongoing sales.
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